Garmin Southern Africa Newsroom


Garmin® and Disney bring motivation and imagination to the playground with the introduction of the vívofit® jr. 2 activity tracker for kids featuring Disney, Star Wars and Marvel

OLATHE, Kan. /September 27, 2017/Business Wire — Garmin International Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced the vívofit jr. 2 activity tracker1 for kids with Disney, Star Wars and Marvel-themed bands and mobile app adventures. Featuring designs of kids’ favourite characters including Minnie Mouse, BB-8™ and Marvel Avengers, each band theme offers a corresponding mobile app adventure where children can complete missions to advance in the journey and unlock new character step icons, with the help of their parents, by achieving 60 minutes of activity every day. This exciting collaboration leverages kids’ favourite characters, encouraging children to be active, and ultimately shaping habits for lifelong health and fitness.



“The vívofit jr. 2 is all about making fitness fun for kids, instilling at a young age the joy of leading an active lifestyle,” said Cliff Pemble, Garmin president and CEO. “We are honoured to team up in such a unique way with Disney, tapping into the brilliance of their creative storytelling experts. Through collaborating across the brands of Disney, Star Wars and Marvel and infusing their characters and stories into our product and mobile app, we’re able to offer kids and their parents a gamified approach to fitness like no other.”

“Disney is committed to creating healthier generations, and we’ve worked with Garmin to make healthy living fun with a wearable product featuring the characters and stories we know kids love,” said Josh Silverman, executive vice president, global licensing, Disney Consumer Products and Interactive Media. “By combining Garmin’s expertise in wearable technologies with Disney storytelling, we’re entering a category with the potential to influence the way kids stay active.”

Designed for comfort and 24/7 wearability, this swim-friendly2 activity tracker features a customisable colour screen, a 1+ year battery life3 and comes with one of two kid-tough band options: a stretchy band for smaller wrists or an adjustable band for older kids. The always-on colour screen shows the time, the date, and even reminds kids to stay active with a move bar. In addition to tracking steps and sleep, the device measures active minutes, inspiring kids to meet the recommended 60 minutes of daily activity. Once this 60-minute goal is reached, kids can advance in new adventures, motivating them to do their best. Completing fitness goals also allows kids to unlock new character step icons, such as Minnie Mouse, BB-8, and Iron Man, which can be customised on the band display. Toe-to-Toe™ step challenge encourages friendly competition, letting kids initiate timed step competitions with their nearby friends who also sport a vívofit jr. 2 device.

COMING SOON: Learn more...
 

Share this article:

Archived News Releases