Garmin Southern Africa Newsroom

Garmin appoints Akagera Business Group as reseller for Rwanda and Burundi

Garmin Sub-Saharan Africa is pleased to announce the appointment of Akagera Business Group (ABG) as a reseller, servicing the Rwanda and Burundi territories. ABG was established in Kigali, Rwanda and diversified into nine different divisions dealing in automobiles, tires, batteries, lubricants, media, consumer goods, consumer electronics, car rentals & leasing, hardware & paints, design & construction, security & safety systems and automation. Currently ABG has presence in Burundi, Rwanda, South Sudan and Eastern Democratic Republic of Congo. With 265 plus employees, inclusive of approximately 20 plus expatriates of different nationalities throughout the nine divisions and a turnover reaching $50 Million in 2014.

For more than a decade, Garmin has been developing robust dedicated GPS technology products used in the Outdoor, Automotive, Aviation, Fitness and Marine markets and since its inception in 1989, Garmin has delivered over 100 million GPS enabled devices worldwide.

ABG was appointed as specialists in their field, who can provide the quality support Garmin clients have become accustomed to around the world. “We are pleased to announce this partnership and welcome ABG to the Garmin family,” said Walter Mech, Managing Director, Garmin Sub-Saharan Africa. “This partnership will strengthen Garmin’s presence in this rapidly growing region and we look forward to closely supporting our partners and customers in East Africa.”

The Garmin GPS solutions for East Africa include Outdoor GPS devices that offer the features and functionalities required in farming, mining, surveying, sustainable fishing, wildlife conservation and more. All Garmin Outdoor devices have highly sensitive built-in GPS receivers, with specially developed functions and planning tools to mark waypoints. Garmin has the right GPS Outdoor tool for this market that will assist customers in marking and laying out farm boundaries, planting and harvesting crops, recording the best fishing spots, or as a security tool for poaching.

Garmin also offer Advanced Automotive Technology solutions for navigation, driver awareness and assistance and fleet systems. The nuvi device has a built-in GPS receiver, preloaded with up-to-date maps, turn-by-turn directions, spoken street names, and thousands of Points of Interest. The Bluetooth feature allows consumers to pair their mobile phone with the nuvi device in the car, allowing them hands free communication while driving.

The growing sports, fitness and corporate wellness categories offer running, cycling and multisport products to the active market. Garmin recently introduced the range of wellness devices and activity trackers, encouraging a more active lifestyle.
The fourth category for Garmin is our Marine handheld, stand alone and built in Marine equipment giving you ‘eyes under water’. With Garmin’s transducer and sonar technology, the fishing products identify fish, and structures like rock and sandy bottoms, plant life and floating debris. This technology contributes substantially to sustainable fishing.

“The focus on East Africa has brought more emphasis to the mapping coverage and has allowed for interaction at a country level to understand the user requirements. Automotive, Outdoor and Marine products have an important role as infrastructure in Africa expands.” States Mech. “Garmin’s extension into East Africa is essentially to create a situation that no matter where you go, you’ll have the latest navigational technology at your fingertips, coupled with a world-class support and warranty infrastructure for consumers”.

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